Mutato

Branded Content, Storytelling and Social Engagement at Mutato, a WPP group agency.

Started as Digital Strategist for Avon – when I worked on the launch of the brand’s global repositioning: Beauty for a Purpose. – then was promoted to Associate Creative Director.

Later, I rejoined the agency as a freelance Senior Copywriter, writing brand personas and creative content for clients like B3 - Brasil Bolsa Balcão (Brazil's stock exchange), Ipanema footwear and Nenê do Zap, a project aimed at low-income families with toddlers, by Brazilian charity Fundação Maria Cecilia Souto Vidigal.